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Hablar el idioma de tus clientes

Topic: Email Marketing Best PracticesTags: email marketingdigital marketingnewslettersHace poco, impartí un taller de un día con uno de nuestros clientes, un vendedor online que está experimentando un...

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Sprechen Sie die Sprache Ihrer Kunden

Topic: Email Marketing Best PracticesTags: email marketingdigital marketingnewslettersVor kurzem hielt ich einen ganztägigen Workshop mit einem unserer Kunden, einem schnell wachsenden Online-Retailer....

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Speaking Your Customers’ Language

Topic: Email Marketing Best PracticesTags: email marketingdigital marketingnewslettersI ran an all-day customer workshop recently with one of our customers, a rapidly growing online retailer.  There...

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Lunchtime Links: iBeacons, the World Cup and Travel Industry Email Marketing

Topic: Digital MarketingTags: digital marketingIt’s Friday, so what could be better than spending your lunch ‘al desko’ perusing these five quick link picks that are waiting for your clicks?In this...

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Creating Truly Personal Omni-Channel Customer Experiences

Topic: Digital MarketingTags: digital marketingpersonalizationomni-channelcustomer journeyBrian SolisCustomers are more connected and more informed than ever. Digital marketers now need an entirely...

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SmartFocus’ New Acquisitions Deliver the Internet of Everything for Brands -...

Topic: Retail MarketingTags: retaildigital marketinginternet of everythingbeaconssocial mediaanalyticsYour customer pulls the new iPhone 6 out of their pocket, browses their Facebook newsfeed and walks...

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Les nouvelles acquisitions de SmartFocus permettent aux retailers d’accéder à...

Topic: Retail MarketingTags: retaildigital marketinginternet of everythingbeaconssocial mediaanalyticsVos clients prennent leur nouvel iPhone 6, consultent leur fil d'actualité sur Facebook et se...

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Is your Marketing in Agony or Ecstasy? Participate in the Survey from...

Topic: Digital MarketingTags: digital marketingsurveyEconsultancymarketing strategymarketingAre you a B2C Marketer?Do you face daily challenges preventing you from converting customers?Are you...

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Your top #DigitalMarketing questions answered!

Topic: Digital MarketingTags: marketingdigital marketingmarketing strategyWelcome to the first in a new series of guest blog posts about digital marketing strategy. Today’s guest contributor is Amanda...

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Lunchtime Links - 'Mobilegeddon', House of Fraser Smashes Online Sales &...

Topic: Digital MarketingTags: digital marketingretailecommercemcommercemobilesocial marketingyoutubevideogooglemarketingHaven’t had time to browse your favorite blogs or catch up on the latest digital...

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Four ways to avoid a marketing disaster during the holiday season

Topic: marketing tipsTags: digital marketingmobile marketingpersonalization Implement these four tips now to ensure you get the greatest value from your holiday campaigns: 1. Use real-time data to...

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Vier Maßnahmen, um vorweihnachtliche Marketingkatastrophen zu vermeiden

Topic: marketingTags: digital marketingDiese Tipps können Ihnen helfen, die Effizienz Ihrer Werbemaßnahmen zu steigern. 1. Nutzen Sie Echtzeitdaten, um Umsatzverluste zu vermeiden.Wenn die...

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A Marketers’ Black Friday and Cyber Monday Survival Guide

Topic: marketingTags: Black Friday cyber mondayretaildigital marketingemail marketingWith the US-originated shopping holidays Black Friday and Cyber Monday becoming increasingly popular globally,...

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How Real-Time Interaction Management Will Impact Retail In 2016

Topic: Real-Time MarketingTags: rtimreal time marketingretaildigital marketingtrendsAs we approach the horizon of 2016 marketing trends, real-time interaction management (RTIM) isn’t just on the...

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Cinco sugerencias para retailers / minoristas para personalizar los...

Topic: PersonalizationTags: personalizationdigital marketingMientras las tecnologías avanzan, los canales sociales proliferan y los consumidores empiezan a ser más conocedores con respecto al marketing...

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Content Marketing: How do you get value from this in email marketing?

Topic: content marketingTags: emailmarketingdigital marketingI’m sure you’re heard the term, but what is ‘Content Marketing’ and how should you deploy this in your email marketing programmes...

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Hyper-personalized marketing: how exactly is it done?

Personalization is not a fad. More and more companies are making the switch to personalized marketing as opposed to the generic, spray and pray type marketing that is all too common. Results coming...

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Some of the BEST tweets from #FoM16

So, London's Festival of Marketing may be over for another year, but we've compiled some of the most interesting, intriguing and funny tweets from the event for your entertainment. Enjoy!The...

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Hyper-personalized marketing: how exactly is it done?

Personalization is not a fad. More and more companies are making the switch to personalized marketing as opposed to the generic, spray and pray type marketing that is all too common. Results coming...

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